1. Cookies

We use so-called "cookies" and comparable techniques on our website, by which your computer can be identified as a technical unit during your visit to the website, in order to enable you to use our offer.

A cookie is a small file that is sent to your computer or automatically stored on your computer or mobile device by the web browser used when you visit our website. If you visit this website again, we can recognize you in this way, even if we do not know who you are. In addition to cookies that are only used during a session and are deleted after your visit to the website ("session cookies"), cookies can also be used to store user settings and other information for a certain period of time (e.g. two years) ("permanent cookies").

We use so-called technically necessary cookies in some areas of our website. Such file elements allow your computer to be identified as a technical unit during your visit to this website in order to enable you to use our services. Some functions of our website cannot be offered without the use of cookies. Necessary cookies help to make a website usable by enabling basic functions such as page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

The user data collected through technically necessary cookies is not used to create user profiles.

Insofar as personal data is also processed by individual cookies implemented by us, the processing is carried out in accordance with Art. 6 Para. 1 letter b GDPR either for the execution of the contract or in accordance with Art. 6 Para. 1 letter f GDPR to protect our legitimate interests. The processing is carried out to enable the functioning of our website. It is therefore necessary to protect our legitimate interests.

However, you usually have the option of setting your Internet browser to inform you about the occurrence of cookies so that you can allow or exclude them or delete existing cookies. Most Internet browsers are preset to accept cookies.

Please use the help function of your Internet browser to obtain information on how to change these settings. Please note that individual functions of our website may not work if you have deactivated the use of technically necessary cookies.

We honor do not track signals and do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Cookies do not allow a server to read private data from your computer or the data stored by another server. They do not damage your computer and do not contain viruses.

We also use cookies and other analysis tools to improve our offer and presentation of advertising offers that are of interest to you and, under certain circumstances, we work together with advertising partners who help us to make our Internet offer more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive when you visit our website (third-party cookies). You will be informed individually and separately about the use of such cookies and analysis tools and the cooperation with advertising partners, the scope of the information collected in each case and the legal basis within the following paragraphs.

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2. Google Tag Managers

We use the Google Tag Manager. This is only a management system that allows us to integrate the other services shown below on our website. Google Tag Manager itself does not process any personal data. This is only done by the Google services described below in the manner described there.

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3. Google Analytics

We use Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. However, due to the activation of IP anonymization on this website, your IP address will be shortened by Google within member states of the European Union or in other signatory states of the Agreement on the European Economic Area before. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On our behalf, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide us with further services related to website and internet use. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link (http://tools.google.com/dlpage/gaoptout?hl=de). We would like to point out that on this website Google Analytics has been extended by the code "gat._anonymizeIp();" in order to guarantee an anonymized collection of IP addresses (so-called IP-Masking). In addition, you can prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie is then set, which prevents further collection of your data when visiting this website. This procedure is particularly recommended when accessing our site via mobile devices. For more information on terms of use and data protection, please visit www.google.com/analytics/terms/de.html or https://policies.google.com/privacy?hl=de&gl=de. We base the use of the aforementioned analysis tool on your consent in accordance with Art. 6 para. 1 letter a GDPR.

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4. Google Ads Conversion Tracking

We use the offer of Google Ads Conversion of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, to draw attention to our attractive offers by means of advertising material (so-called Google Ads) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We thus pursue the interest to show you advertisements that are of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs. These advertising materials are delivered by Google via so-called "Ad Servers". For this purpose, we use ad server cookies, through which certain parameters can be measured to measure success, such as the display of ads or clicks by users. If you reach our website via a Google ad, Google Ads will store a cookie on your end device. These cookies usually expire after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be contacted) are usually stored as analysis values for this cookie. These cookies enable Google to recognize your internet browser. If a user visits certain pages of an ad client's website and the cookie stored on their computer has not expired, Google and the client can recognize that the user clicked on the ad and was redirected to that page. A different cookie is assigned to each ad client. As a result, cookies cannot be tracked through the websites of ad clients. We ourselves do not collect and process any personal data in the advertising measures mentioned above. We only receive statistical evaluations from Google. By means of these evaluations we can recognize which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising material, in particular we cannot identify the users on the basis of this information. Due to the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of these tools and therefore inform you according to our state of knowledge: Through the integration of Ads Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and save your IP address.

You can prevent participation in this tracking procedure in various ways: a) by making appropriate settings in your browser software, in particular by suppressing third-party cookies, so that you do not receive any ads from third-party providers; b) by installing the plug-in provided by Google under the following link: https://www.google.com/settings/ads/plugin; c) by deactivating the interest-based ads of the providers that are part of the self-regulation campaign "About Ads" via the link http://www.aboutads.info/choices, whereby this setting is deleted if you delete your cookies; d) by permanently deactivating it in your Firefox, Internet Explorer or Google Chrome browsers under the link http://www.google.com/settings/ads/plugin, e) by means of the corresponding cookies setting f) by clicking on this link. An opt-out cookie will then be set to prevent further collection of your data when you visit this website. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.

Further information on data protection at Google can be found here: http://www.google.com/intl/de/policies/privacy and https://services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org.

The legal basis for this processing is your consent pursuant to Art. 6 para. 1 letter a GDPR.